São Paulo: The City That Said No To Advertising
“I can’t tell you what it’s like to live in a city without ads yet,” says Gustavo Piqueira, who runs the studio Rex Design in São Paulo, “because in a lot of places they still haven’t been removed. In Brazil, every time that some new law comes in, everybody waits a little to see if it will really be applied and seriously controlled, or if it’s just something to fill the newspapers for a week or two.”
But it is not like everyone really loves it. Hey, if that place weren’t so damn huge and crowded, I would call it nirvana. (at least for those fed up with visual pollution everywhere)
via worldchanging.
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