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"Also, number two — and this is a biggie — I’m staggered whenever a Director-level or higher executive claims they have 3, 5, 7, or 27 “priorities.†Because, at that level, your entire career is defined by the unbelievably great ideas that you reject. Painfully giant, wonderful, terrific opportunities that you simply don’t have the capacity to address without screwing up the real priority.
No, no, no, no, sorry, later, nope, forget it, later, no, no, no.
Because only babies and crazy people get to pretend that reality actually changes when you close your eyes and hum. And, reality is the thing that priorities hang on. If you think you can change it by taxonomies and meetings, you still have only two arms, only now you’re also screwed."
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