Expensive wine just tastes better…
Give one person the same wine in two bottles, one labelled with 5€, the other with 50€, will he notice? Seems like not: the more „expensive“ one will taste better.
Placebo effect? Scientists have looked at people’s brains during this test and found interesting differences: the placebo effect seems to actually work!
(original post at „The Frontal Cortex„)
And one quote to take home and think about:
„We have these general beliefs about the world –for example, that cheaper products are of lower quality – and they translate into specific expectations about specific products,“ said Shiv. „Then, once these expectations are activated, they start to really impact our behavior.“
No related posts.
Ähnliche Artikel bereitgestellt von Yet Another Related Posts Plugin.
Letzte Kommentare